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Why Clothing Labels Are Important for Your Brand

When people shop for garments, they check the labels for sizes, care instructions, but most importantly, who made them. Labels play a big role in brand identity more than you realize. They push your products further into the global market, helping your brand stand out from thousands of others. Clothing labels are essential in many different ways, from your product’s marketing to overall brand awareness.

Understanding Brand Building

Whether you own a small or big business, establishing a brand identity is imperative. One way to enhance it is through labels. A well-designed label not only attracts new customers but also makes a huge statement about your brand. If you’re a fairly new brand planning to make a mark in the industry, making a good impression is crucial.

The Advantages of Printed Clothing Labels

Before you get to the different types of clothing labels, you must understand how they can be beneficial for your brand. Having your own printed labels sets up expectations from consumers, but what exactly are these?

Brand recognition
As customers start to recognize your brand, they also begin to create trust in your products. Investing in custom printed labels ensures that your brand is visible. People always want to know who made the item, its fabric composition, size reference, and care instructions, so having a carefully designed label is a must.

Premium quality
This is especially true for fashion brands. A beautifully designed label adds a sense of quality to a product. All the industry’s most prominent brands have iconic labels that show their superior quality.

A good first impression
Believe it or not, consumers sometimes judge a product by the quality of a label. When creating a custom printed label, you have to think about every detail, from the material to the design. A poorly designed one may reflect badly on your business, so make sure your label’s design reflects your brand and everything you stand for.

Unique placement
The fashion industry is getting more creative by the minute, which is why you have got to use it to your advantage. Labels have a way of subtly advertising your products to the world, especially when they’re placed outside the product or garment. This provides instant visibility for your brand.

Know the Right Custom Printed Label for Your Needs

So you’ve decided to make your own clothing brand. What now?

First, you should be familiar with the different functions of labels. Having a design team that you trust is important. Your vision for your brand needs to be clear, and your team should be there to turn it into reality. From the initial design to supply runs, every step of the process is just as crucial as creating your main product.

The Material
There are hundreds of fabrics available on the market, so it could be a little difficult to simply choose based on the look or feel of the material. However, if you want to make ethical choices, you should be more cautious and meticulous during the material selection.

Try to look for natural materials like organic cotton, wool, or linen. More than being sustainable, they also add a greater value to your product. There are also man-made fabrics that are more affordable but just as sustainable, such as Tencel and recycled plastic.

Care Labels
Sometimes, we only remember to look at a garment’s care label when we’ve accidentally shrunk it in the wash. This is why it’s essential and worth checking out. Following proper care instructions helps to increase our clothes’ longevity, making them last in our wardrobe for a long time.

Care labels not only provide instructions on how to wash your clothes but also include relevant information about the material itself. For example, if you have a wool sweater (particularly llama wool), you might see a label saying that llama wool is a self-cleaning fiber that requires less washing. This information can save you from potentially damaging your sweater.

Are Clothing Labels Required by Law?

If you manufacture, import, sell, distribute, or advertise products, you need to comply with labeling requirements. Most clothing products are covered by this mandate, more so if your item is made from a special textile or wool material.

Products to have a label that lists the fiber content, country of origin, and the identity of the manufacturer. It’s important to keep this in mind when designing your custom printed labels. Additionally, fur products have label requirements that you need to follow.

Exceptions
Some parts of textile and wool products don’t need labeling, even if they’re made from fibrous materials. These include trimmings, small ornaments, linings, and other threads that hold the garment together.

Other exceptions include:
● Upholstery or mattress stuffing (provided that it’s not reused)
● Sewing and handicraft threads
● Shoes, boots, and outer footwear
● Headwear such as hats, caps, or anything that’s exclusively worn on the head
● Textiles used in handbags, luggage, toys, and others

Make Your Brand Known

Clothing labels are a good place to introduce your brand to the market. They allow the customers to learn more about the company they’re buying from. Whether your brand positioning is eco-friendly and sustainable or not, the customer has the right to know before they make the purchase.

At World of Labels, we understand the importance of flexibility and communication when creating the right clothing label for your brand. We prioritize brand identity, ensuring that your products will reflect the quality standards your company upholds. With the right custom printed labels, you can feel confident that your customers will see the value you put in your products.

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